About Us

Who are we?

ToastieCat Studios is a small, Norwich-based business creating unique, custom merchandise for cat lovers, artists, and anyone who wants something a bit more personal. What started as a side project making badges for friends has grown into a studio offering custom keyrings, hand-drawn cartoon-style badges, and high-quality stickers — all made in small batches with care and creativity.

We specialise in affordable, personalised products, with no minimum order requirements, making it easier for small creators and individuals to get custom merch without the usual bulk pricing barriers. Whether it’s a one-off badge with your art, a stack of stickers for your small business, or a custom-designed keyring based on your cat — we make it accessible, fast, and fun.

Every badge and sticker we produce is assembled by hand, and our keyrings are designed from photos to match your cat’s markings and personality. Our in-house artist brings years of experience (and a lot of love for cats) to every design we make.

We’re passionate about keeping things local, sustainable, and genuine. We work with other small businesses and community spaces to collaborate, grow, and share what we do.